The Past

‘’It ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward’’ - Rocky Balboa


My name is Cem Hurturk, I'm a self-made software engineer and serial entrepreneur. I've been in the software industry since the early 1990s, writing code since I was in high school.

Since then, I've continued to hone my experience and skills in creating various software, email marketing, and email delivery solutions.

My entrepreneurial spirit and knowledge in software creation have enabled me to establish over 20 successful businesses, some of which include:,,,,,, and PreviewMyEmail (acquired).

The software businesses that I manage enable other worldwide organizations to run their businesses efficiently.

Building on my experience, my mission is to assist at least 1000 entrepreneurs yearly to build their in-house email marketing systems. I've created this website to showcase milestones in my personal life and professional career and as a platform to share my thoughts.

Besides my businesses, I enjoy reading and I'm passionate and eager to learn more about nature. I’m continually aspiring to be a better person and to always be grateful.

Thank you for visiting.

To discuss the services I offer or to have a chat, please feel free to contact me at:

"Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash. Be water, my friend." - Bruce Lee

I've (co)founded;

  • Octeth
  • Sendloop
  • Wridea
  • ReferralMagic
  • IPMonitor
  • Cleanify
  • Moodum
  • Whisperer
  • 50saas
  • DMA
  • and a few more online businesses...

Summary of my achievements;

  • Expert in on-premise software development and distribution
  • Founded four companies and 1 exit
  • I've acted as a mentor to SaaS and software entrepreneurs
  • Developer and maker
  • I'm a proud father and husband

Check out some examples of my work:

Some resources I've written;


Core values and ethos;

  • BE HONEST: Always be honest with yourself and others.
  • BE TRANSPARENT: Never have a hidden agenda. Stay away from anyone who has a second agenda.
  • BE PATIENT: Trust the universe. Do what needs to be done and be patient for results.
  • BE PRESENT: There’s no past nor future. Just now. Be present, do your best for what you’re doing now. Be conscious about present.
  • STAY HUMBLE: We will all die someday. Nothing lasts forever. Be grateful for the breath you take.
  • DO WITH LOVE INSTEAD OF FEAR: Make your decisions out of love, not fear. Trust your gut.

I'm currently developing;

Some sources of my inspiration;

Books that shaped my beliefs and life;

  • Outliers
  • Traction
  • Alter Ego
  • The Manual
  • Pre-suasion
  • Meditations
  • The Power of Now
  • Rich Dad Poor Dad
  • The Power of Habit
  • The Four Agreements
  • The Miracle Morning
  • Think and Grow Rich
  • Into The Magic Shop
  • The Compound Effect
  • Outwitting The Devil
  • Million Dollar Habits
  • A Life Worth Breathing
  • The Surrender Experiment
  • The 7 Spiritual Laws of Success
  • It Doesn't Have To Be Crazy At Work

I believe in;

  • Karma
  • Smiling
  • Being humble
  • Staying away from bullsh*t people
  • The power of spending your time with good people

Currently interested in;

  • Habit development techniques
  • Photography
  • Ketosis and intermittent fasting

Favorite apps;

  • Headspace
  • Notability
  • The Five Minute Journal
  • Notion

Favorite quotes;

"It ain't about how hard you hit. It's about how hard you can get hit and keep moving forward" - Rocky Balboa
"Empty your mind! Be formless! Shapeless... Like a water.
Now, you put water into a cup, it becomes the cup. you put water into a bottle, it becomes the bottle. you put water in the teapot, it becomes the teapot. Now, water can flow, or it can crash. Be water, my friend!" - Bruce Lee

My mission;

To help 1,000 entrepreneurs every year to build their in-house email marketing systems.

Favorite YouTube videos;

Major personal achievements since 2019;

  • [2019] Lost 21kg
  • [2019] Built remote teams for my ventures & products
  • [2019] Built various habits with the help of consistency & discipline
  • [2019] V/TO and L10 meetings became a must for me and my ventures
  • [2020] 23h/1h Intermittent fasting (2 times a week)

My professional milestones;

  • [1998] I developed the first trade index for the Turkish market under
  • [1999] I developed the first email marketing software and sold it to a customer in Hong Kong. Afterward, I named this software Octeth Email Marketer Pro.
  • [2000] was born and the first product was "Octeth Email Marketing Pro" released.
  • [2001] Security and user auth management software KeepSecured released.
  • [2002] Simple email broadcasting software Mailium is released.
  • [2003] Remote presentation software RemotelyDisplay is released.
  • [2004] Custom support and help desk software InnovativeHelpDesk is released.
  • [2004] Online document and knowledge base software DocAuthor is released.
  • [2005] Idea management, brainstorming and collaboration service is released.
  • [2005] Octeth Graphper, the chart engine is released.
  • [2006] Wridea reached 40,000 active users from all over the world.
  • [2007] Hosted email marketing platform is released.
  • [2009] Real-time email analytics and inbox preview service is released.
  • [2010] Email relaying service is released.
  • [2011] IP reputation and blacklist monitoring service DeliveryIPMonitor is released
  • [2011] Octeth sold its 20,000th license to a customer from New Zealand
  • [2013] PreviewMyEmail is acquired by SMTP, Inc.
  • [2017] Referral tracking platform ReferralMagic is released.
  • [2017] ML powered, scalable, multi-platform market analysis platform Whisperer is released.
  • [2018] Email marketing and audience management platform Sendloop Studio is released for digital marketing firms.
  • [2018] 50saas Core for rapid SaaS/software development is released.
  • [2019] Biorhythm analysis and forecasting mobile app is released.
  • [2019] Cleanify - Email verification software for sales teams is released.
  • [2020] IPMonitor - IP and domain reputation monitoring software is released.
  • [2021] Octeth has reached another version release milestone.
  • [2022] Many Octeth plug-ins have been released.